Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Emilia Hart ("we", "us", "our") collects, uses, stores, and shares your personal data when you visit or purchase from emiliahart.com. We are committed to protecting your privacy and complying with applicable data protection laws in all markets we serve.

1. Data Controller

Emilia Hart
Office 17873, 182-184 High Street North, East Ham, London, United Kingdom, E6 2JA
Email: support@emiliahart.com · Phone: +44 20 8040 1711

2. Information We Collect

• Identity & Contact: Name, email address, phone number, billing and shipping address
• Payment: Payment method type and last 4 digits (full card data is processed by our PCI-compliant payment provider; we never store card numbers)
• Order Information: Items purchased, order history, transaction amounts
• Device & Technical: IP address, browser type, operating system, referring URLs, pages visited, time spent on site
• Communications: Messages, emails, or chat transcripts when you contact us
• Marketing: Email opt-in preferences and newsletter subscription status

3. How We Use Your Data

• Process and fulfil your orders and send order confirmations
• Communicate about your order, returns, and support requests
• Send marketing emails if you have opted in (you can unsubscribe at any time)
• Improve our website, products, and services
• Detect and prevent fraud or abuse
• Comply with legal obligations

4. Legal Basis for Processing (GDPR / UK GDPR)

For customers in the UK, EU (France, Germany, Spain) and EEA, we process your data under the following lawful bases:

• Contract performance — to fulfil your order
• Legitimate interests — to prevent fraud and improve our services
• Consent — for marketing communications
• Legal obligation — to comply with tax, accounting, and other legal requirements

5. Sharing Your Data

We share your data only as necessary with trusted third parties:

• Payment processors (e.g. Stripe, PayPal) — to process transactions securely
• Shipping carriers — to deliver your order
• Email service providers — to send transactional and marketing emails
• Analytics platforms (e.g. Google Analytics) — to understand site usage
• Legal authorities — when required by law

We do not sell your personal data to any third party.

6. International Data Transfers

Your data may be transferred to and processed in countries outside your home country. Where such transfers occur (e.g. outside the EEA/UK), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the relevant authorities.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for accounting purposes. Marketing data is retained until you unsubscribe.

8. Cookies

We use cookies and similar technologies to operate our store, remember your cart, and analyse traffic. You can control cookies through your browser settings. Declining cookies may affect some functionality.

9. Your Rights

Country / Region	Your Rights
🇬🇧 UK / 🇫🇷 🇩🇪 🇪🇸 EU	Access, rectification, erasure, restriction, portability, objection, right to withdraw consent. Lodge complaints with the ICO (UK) or your national data protection authority.
🇺🇸 United States (CA)	California residents: right to know, delete, and opt-out of sale of personal information under CCPA/CPRA. Submit requests to support@emiliahart.com.
🇦🇺 Australia	Access and correction rights under the Privacy Act 1988 (Cth) and Australian Privacy Principles.
🇨🇦 Canada	Access, correction, and withdrawal of consent under PIPEDA. Quebec residents have additional rights under Law 25.
🇳🇿 New Zealand	Access and correction rights under the Privacy Act 2020.
🇿🇦 South Africa	Rights under POPIA (Protection of Personal Information Act 4 of 2013): access, correction, deletion, and objection to processing.

To exercise any of your rights, contact us at support@emiliahart.com. We will respond within 30 days.

10. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction. All data is transmitted over encrypted HTTPS connections.

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the revised policy.

12. Contact & Complaints

Emilia Hart
Office 17873, 182-184 High Street North, East Ham, London, United Kingdom, E6 2JA
Email: support@emiliahart.com
Phone: +44 20 8040 1711

UK customers may also contact the Information Commissioner's Office (ICO) at ico.org.uk.